- December 7, 2019
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Everybody knows at this point that duplicate content is a no-no, especially in the eyes of Google. Before, content marketing experts got away with re-running the same piece of content 10 to 20 times, but not anymore. Now, you should be strategic and disciplined enough to consistently create new, engaging content. A Search Engine Optimization company can provide content marketing services to ensure your website is always fresh and unique. But how about all of the hard work you’ve already put into past content? Should they continue to be pushed down into the ranks, far from visibility, even if they are still highly relevant?
We learn that evergreen content is a key component in content marketing strategies. However, in case you are posting content several times each week, that evergreen content is probably going to never be seen. Just what exactly can one does to keep the price of you old content without getting into trouble with Google.
Transform Posts into an Infographic – Many people are highly visual, which is why they love posts which contain images. Infographics are even better as it combines imagery and valuable information. You need to implement charts, graphs and photos to aid explain the info being portrayed. Catchy colors are also recommended to help attract people’s attention.
Develop a List Post – For those who have plenty of posts about a specific topic, pick the top 10 to 20 (preferably the most famous) and utilize them in a new list-format post. Add images to the post, possibly those used from the previous blogs, or create new ones. This way, it can be posted on social networking sites like Pinterest, Instagram, Twitter and Facebook.
Update with New Information – Posts which can be data-driven can be updated every couple of years as new details are released. Spend some time to investigate the same topics and introduce new data in to the post before republishing it. Only concentrate on the ones that were popular and highly valuable. You can also rewrite completely to incorporate the updated information.
Develop a Quiz or Worksheet – Quizzes are incredibly popular, especially on social networking. You can take the information you may have in a post and create a quiz. Attempt to create questions which can be fun and mix it with common knowledge and others which are a bit more challenging. An alternative choice is to develop a form a treadmill-page worksheet.
Compile Into an eBook – After you have written extensively on a particular topic, you can take those posts and organize them into an eBook. You can either sell it off or offer it as a a reason to have people to sign up to your email list.
Write ‘Did You Know’ Posts – Certain headlines are definitely more attention-grabbing as opposed to others. ‘Did you know’ posts are popular because they offer to teach something people may not have known. This doesn’t must be long content either. Take a prior post and utilize that info to create graphic that can simply be shared.
Compile ‘Best Of’ Posts – Niche-specific posts can be compiled in to a ‘best of’ post. You can accomplish this one each month using the content which includes performed exceptionally well. You don’t have to include everything written on the topic, just select five to ten.
Create an FAQ Post – Determine the top questions individuals your industry have and make use of past content to respond to those questions. You can formulate these questions into an FAQ post, in order that it’s easily digestible. This too can be produced zlpxzf a shareable infographic.
They are only some thoughts you can implement to revamp your overall content. If you want assist with your SEO, consider employing a professional SEO agency.
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